Tom Dunne
Product Designer
Kinko Pédago
Kinko Pédago, a brand dedicated to creating durable and eco-friendly sensory stickers for education and healthcare, needed a comprehensive brand refresh to align with its growth. The goal was to establish a more polished and cohesive identity, enhance the website’s usability, and implement strategic tools to support marketing efforts and team collaboration.
Role: Designer and Developer
Tools: Figma, Illustrator, After Effects, Photoshop, InDesign, Wix, Notion
Deliverables: Logo redesign, brand guide, website update (including multilingual support), business plan refinement, marketing strategy, content calendar, and a custom Notion dashboard for team collaboration.
Brand Identity Refresh
A refined logo was developed to better reflect the company’s playful yet professional tone. A complete brand guide was created, defining typography, color palette, and usage guidelines to ensure consistency across all touchpoints.
Website Enhancement
The existing website was redesigned for a cleaner, more user-friendly experience. A multilingual option (English and French) was integrated to improve accessibility and better serve the Canadian market. The update also included improved navigation and refined messaging to align with the brand’s values.
Strategic Business & Marketing Support
The business plan was updated to reflect new market insights and goals. A marketing strategy was developed, including a detailed content calendar to streamline brand storytelling, engagement, and audience growth.
Operational Efficiency via Notion Dashboard
A custom Notion dashboard was designed to enhance workflow efficiency. This tool connects task lists with team members, ensuring smooth project management, deadline tracking, and collaboration in real time.
Conclusion
This project exemplifies how strategic design and operational efficiency can drive meaningful transformation. By delivering a modern brand identity, a user-friendly multilingual website, and streamlined workflows, kinkopedago.com has strengthened its market position and enhanced its ability to connect with a global audience.